"The idea of having my own label and creating my own products was always in the back of my mind" And the basic conditions were actually quite good. Because not only did she have the images of her Bavarian homeland before her eyes since childhood, she also had the talent to put them down on paper. With unique motifs that came together to form a thematic world of animals and soon moved to the sewing machine. A hobby became a profession. Overnight. Spending hours on a space hopper with her daughter in her arms, her mind came to rest and she was able to focus on the essential. Glücksmeise was born and with it a clear mission: "To capture our alpine homeland in its pure form and present its essential characteristics. This is my aspiration." In her own style, far from the Disney trends and fashionable gimmicks - always within the exciting triad of illustration, print and sewing.

Whether children's clothing, accessories or paper items, everything is conceived, designed and sewn at Elizabeth's Glücksmeise factory. With an eye for special detail and in accordance with her values: "I only use organic materials. There is no alternative." In this regard, the otherwise rather cautious Elisabeth Peter is a real hardliner. In addition to this, the entire value creation process must fit together and happen locally. It is about sustainability and thus not just presenting our homeland but also protecting it.